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Pay Per Impression – The Less Intrusive Marketing Strategy

Pay per impression is just one of the newly coined terms that have been borne out of the internet generation. Known for its swift communication, data capture and storage and phenomenal effect on business and commerce, it goes without saying that payment transactions would be a constituent part. Apart from PPI, there are many others related to automatic transfers of money: pay per sale, pay per lead, pay per call, pay per period and pay per affiliate, to mention but a few.

As The Web Becomes More Complicated, Integrated Online Marketing Becomes Essential

No longer can online marketing departments segregate the types of advertising they do. Increasingly, email, PPC, social, SEO, and web analytics will have to project one cohesive whole and reflect an integrated marketing plan.

Consider These Points Before Committing to a Pay Per Click Advertising Campaign

Internet advertising is a must for any product or service nowadays! The type of online advertising may vary from a new product or a well known brand.

Five Places To Post Webinar Listings

No one is going to know about your latest webinar unless it is properly promoted. The good news is that there are many different places where you can list your available online classes where millions of people will see it. Where should you place…

Online Marketing Can Save You Money

Big businesses spend millions of dollars every year on advertising. The goal is to reach as many people as possible to promote their business or product. Online marketing has become an effective and inexpensive way for companies to reach their target audience.

10 Proven Ways to Kill Your Competition

Healthy competition among businesses is usually one of the key factors in the growth of a business. Competition keeps you on your toes and always trying to think ahead in order to stay ahead of your closest competitors. Sometimes competition brings out the worst in us.

3 Ways to Market Yourself That You Didn’t Think Of

All freelancing professionals know that freelancing requires a bit of self-promotion and creativity to attract new clients. You may be covering all of your normal bases of social media, your own website and word of mouth but there are other effective ways to market yourself that are just under your nose. Utilize these tools to make yourself stand out in a crowd and attract clients.

If Only I Had More Time

When I started my Internet Marketing Business all I could think of was the excitement of finally being able to make a fortune on the internet. The internet hype gurus had totally convinced me that by working only a few hours a day I would be living the lifestyle of the Rich and Famous. It was a good thing to because I could just forego my normal television time and direct that time towards my business.

Online Business – How to Grow Through Word Of Mouth

Let me start with a simple question – is it easier to sell to an existing customer or acquire a new customer for your online business? If you’re giving great service to your customers then the answer is easy. It takes much less effort and money to make the second sale than the first sale.

The Difference Between Web Marketing Channels and Destinations

Sometimes within web marketing, we can be guilty of placing all of our hopes on our favourite web marketing channels, be that SEO, social media, PPC or another latest technique for overnight success. Any method of sending visitors to our website is a “marketing” channel”.

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