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How Moneyball Reminds Me Of Online Media

The value of the Moneyball story as it applies to my day-to-day job isn’t simply about the use of data analysis. The real lesson is about continually informing the decision making process we undertake to generate return from marketing investments. While the challenge of informing investment decisions has always been a part of advertising – from George Gallup introducing research techniques in the 1930s to the development of yield management tools for online publishers – it has acquired a real sense of purpose and scale through such methods as Real Time Bidding (RTB).

An Insight Into Big Data

The vast amount of structured and unstructured data available both in online and offline sources, put together is called Big Data. It plays an important part in planning business strategies and making informed decisions, especially in internet marketing.

What You Can Expect From Guerrilla Marketers

Guerrilla marketing is a kind of in your face type of marketing where marketer would rely on either word of mouth or viral marketing to get the word out about their products or services. This form of marketing often catches people unaware as it pops in places where one would least expect it. You will find that guerrilla marketer manages to make an impression that is long-lasting as people cannot stop talking about what they just saw or heard. To pull it off would often involve using your imagination and elbow grease (hard work). This way you get to maximize your ability to get to your target market without having to spend too much.

Should You Use Images That You’ve Found on Google on Your Own Website?

It’s easy to think that almost everything on the internet is either free or at least free to use. That is a common misconception and applies to images maybe more than anything else you’re likely to encounter. Especially because Google doesn’t exactly go out of its way to tell you whether or not you can use the images it’s showing.

How to Use Vine for Your Small Business or Nonprofit

Vine is a Twitter app that allows you to deliver a video snippet to your followers. As a small business or nonprofit, this small but powerful tool can help you build your brand and spread your messages in an easy, viral way. Not sure how to get started? Start here.

Dilemma of Online Marketing for a Business Person

This article is based on Online Marketing. It further delves into each category of Online Marketing including Search Engine Optimization service; Social Media Optimization service; and AdWords service etc.

MLM Systems, How To Choose A Successful One For Me

I will discuss 5 requirements for a quality MLM system for you to learn and prosper so you can improve your life. In a random order we will examine these requirements for success and how important they are.

Top Internet Marketing Advice – How to Get People to Read Your Blog Regularly?

It is crazy to think that just over a decade ago, one could keep up with the blogosphere. Since the advent of Web 2.0 and the dot com bust, you could count the number of blogs devoted to things like movies or music on only two hands. Not too long ago though, various companies saw an in-house blog as an inexpensive way to promote their businesses. Nowadays, many online marketers who follow all types of internet marketing advice seem to think that there are way too many blogs. As a result, they decided to cut blogs and spending money on professional bloggers. Would this be the right advice to follow?

Five Reasons Why So Many Businesses Fail In Online Marketing

A business is only as successful as its marketing campaigns, and with technology being infused with it, the success of an online marketing campaign is as crucial as ever in determining the success of a business in general. However, starting an online marketing campaign is not easy, with plenty of businesses failing to capitalize on this. That in mind, getting to know the most common mistakes businesses make as to why their online marketing campaigns fail should help other businesses avoid making the same mistakes.

How to Start Internet Marketing For a Newbie – Great Tips for Online Success

Are you planning to try your hand at online marketing without ever having done it before? If so, you need to get information on how to start internet marketing for newbie marketers.

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